Earth Hour It is an initiative of the World Wide Fund for Nature (WWF) to raise public awareness about the importance of fighting climate change. Is celebrated today, at 20:30, when thousands of people will turn off the light for an hour at home and thousands of cities will officially join the blackout, leaving its most emblematic monuments in the dark.
Pocoyo has been the ambassador for Earth Hour for several years and this year, again, the protagonist of the well-known television series will invite the whole family to turn off the light between 8.30 pm and 9.30 pm on Saturday.
Within the framework of this initiative, Pocoyo has also collaborated with the campaign "What would you be able to do at Earth Hour?" through the Recycle Game. The initial challenge was to plant a tree for each person who played the game, until reaching 10,000 plays.
However, the success of the application in just a few days was the reason why Zinkia decided to increase that figure to 20,000, a number that has also been achieved so that, currently, the challenge has been set in 50,000 trees.
The game is very simple, it is about placing different waste in its correct containers: plastics and packaging, paper and cardboard or glass. We can play from this link in Pocoyo World.
If 100,000 people play the Pocoyo Recycling Game (at this time the figure is around 90,000 people), the nice little guy and his friends will plant 50,000 trees for Earth Hour. But remember, it can't be done this afternoon in Earth Hour, from 20:30 hours to 9:30 pm, since we will have to disconnect the computer. "Turn off the light, turn on Planet".
